Musto's new logo is contemporary and powerful and will easily identify it in the market place. The new strap line of “Performance Anywhere” unifies all areas of this leading brand and reinforces Musto as the brand of choice for discerning sportsmen and women within the sports of Sailing, Equestrian, and Shooting.
‘With all categories of the brand now available in Australia, including Lifestyle/Fashion, this new logo will bring together everything we do' says Managing Director Duncan Curnow. ‘We are the leaders in technical apparel in all of our sports and are proud to have a progressive, dynamic logo to reflect this.'
‘In Australasia the sailing component of the brand has been known for almost 30 years, the Equestrian division has only recently arrived on our shores and is the fastest growing' says Duncan. ‘From a standing start we have over 30 accounts nationally, sponsor Olympic medallist Megan Jones and are receiving increasing demand for the product.'
The new logo will be officially launched on the 6th June at the Musto Mooloolaba Winter Etchells Nationals.