Since 2012 it has been on Bavaria's agenda to enter the market for catamarans over 35 feet.
They have been investigating various strategies and negotiating with several potential partners. “The first contact with Nautitech Catamarans and its founder Bruno Voisard was exactly one year ago at the fair in Cannes. In March of this year we were able to sail the first prototypes of the new Open 40 and were immediately excited, “said Daniel Kohl, CPO at Bavaria who will be responsible for the Nautiech Catamarans brand.
In addition to the sailing performance, the management of Bavaria were impressed with the quality of the Nautitech Catamarans as well as the exterior and interior concepts that meet both the needs of private owners and the charter market.
Founded in 2004 by Bruno Voisard, Nautitech Catamarans based in Rochefort on the French Atlantic coast have made an impressive growth in the past ten years. In addition to the series production of six models from 40 to 54 feet in length, Nautitech Catamarans has the Voyager-line with catamarans more than 50 feet for the tourism industry.
The latest model from Nautitech Catamarans is the Open 40, designed by Marc Lombard and was developed together with the experienced team run by Bruno Voisard.
Nautitech Catamarans will integrate into the product portfolio at Bavaria and for Bruno Voisard it is a logical step: “Since the establishment of Nautitech Catamarans ten years ago we were able to achieve rapid growth before we came up against our growth boundaries. As a company, in conjunction with Bavarai we can now invest in the development of new models and continue to join forces when developing the world's great dealer network at Bavaria” says Bruno Voisard.
Daniel Kohl states and adds: “catamarans from Bavaria will continue with Nautitech Catamarans as its brand name. We are now one company and we will make that clear in the communication and of course with Bavaria logo on each catamaran. “
Also, the Bavaria network of dealers welcome Nautitech Catamarans as a new brand in the house. “Catamarans complement our product portfolio perfectly and we look forward to working with then in our network at Bavaria. We are also pleased in addition to be working with the dealer network at Nautitech Catamarans “says Lessig Meik in discussing the future joint sales strategy.
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