Ben Ainslie looking forward to the preliminary regatta

Undoubtedly one of the most watched teams in the Louis Vuitton 37th America’s Cup has been the Challenger of Record, INEOS Britannia who, from the very start, have placed design innovation at the heart of their campaign. It is often said that the America’s Cup is a ‘design race with a regatta at the end’ and it’s an apt description of how detailed this meticulous challenge has been.

Fusing the awesome internal capabilities and deep cross-discipline experience of the entire INEOS Sports Group has been key to undoubtedly the best challenge to emerge from British shores since Sir Thomas Lipton went closest in 1934. 

When the team revealed their LEQ12 back in 2022 at their winter training base in Palma, Mallorca, immediately they signalled deep-intent that they meant business in the Louis Vuitton 37th America’s Cup. Bristling with technology and live linked back to Mission Control bases in both Palma and Brackley, Northamptonshire as part of their partnership with the Mercedes Formula 1 team it was clear that the team wanted precision and accuracy to extract maximum data. Not without its issues, a capsize and near-sinking was skilfully averted and a broken rudder gantry whilst under tow at speed certainly confirmed that this was a team willing to push the limits.

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